Profile of Institutions

Although music is a part of our everyday lives on many media platforms including TV, film and advertising, the most common platform used for listening to music is Radio. There are thousands of radio stations all over the world, each playing different genres of music and targeting demographics through the content that is aired on their station.

Radio 1 
The purpose of Radio 1 is not only to entertain a young audience but also to engage with them as well through the use of contemporary music. The content of their shows reflect the lives of their target demographic (15 - 29 year olds) by engaging in topics that appeal to them through their news, documentaries and advice campaigns which cover areas that are relevant to young adults.
Another thing Radio 1 aim to do is to support young, emerging artists from the UK, and provide them with a platform to perform on by allowing them to perform at some of the biggest music festivals in the summer whilst also playing their music on the radio to ensure that it reaches a wider audience.

Capital FM
Although capital FM is a local radio station it is available to listen to in 10 areas of the UK and the regular news and travel updates are specific to each of those areas.
Capital FM's main purpose is to provide their listeners with the most up to date celebrity gossip so that their listeners are the first among their friends to be 'in the know'. Their purpose is reflected in the content of the show - they focus on playing popular music that is in the charts at that moment in time, as a result of this their target audience is 15-34 year olds and this age category make up 58% of their total listeners and 57% of these listeners are female which is no surprise as females are more likely to be interested interested in celebrity gossip than males.

Classic FM
Classic FM's has identified two different main target groups that they call the 'discoverers' and the 'enthusiasts'. The 'discoverers' are aged 35 - 50 years old and they listen to the radio station primarily to listen to music. The 'enthusiasts' are 50+ years old, career focused and upmarket who tune in to the station for inspiration.
70% of all Classic FM's listeners in the demographic groups A, B, and C1, meaning they range from upper class to lower middle class. they say that they are interested in the finer things in life and are constantly seeking out aspirational lifestyles  and new experiences.
More people turn to Classic FM to listen to music of a classical genre every week than through any other broadcast medium.