Initial Ideas

1. Whilst watching music videos as part of my music videos I came across a style that I found really effective and kept me. as the audience, interested in the narrative throughout the duration of the video. The style was one that showed the video in rewind which meant the conclusion of the narrative was at the beginning of the video so as an audience you had to wait until the end of the video to see the introduction of the video to enable the narrative to make sense which sounds confusing but I actually found it to be really good because it kept me interested throughout and also looked really good, visually. The videos that inspired me are:

Breezeblocks - Alt-J:



I Wasn't Expecting That - Jamie Lawson



(Although this video does not look like it is being played in rewind, it still starts with the end of the narrative at the beginning and the beginning of the narrative at the end.)

Scientist - Coldplay



Each of these videos is from a different genre of music therefore it is theme that can be applied to most songs however I do think that it helps if the song has a deeper meaning behind it as, in my opinion, the narrative needs to be quite dramatic in order for it to have the full desired effect on the audience, therefore I am aware that I must come up with a good narrative (plot, disruption, resolution = equilibrium) and I am also aware that, in order for my video to be near the standard of the above examples, my editing and cinematography will have to be very carefully planned and to a very high standard.

2. Another idea of mine sticks to the idea of representing the element of time but in a way that follows a main protagonist through their life from them being young to them in their old age and following them through major life events. In order for this to be successful i must cast carefully and ensure that when the narrative moves from one life stage to another, it is believable to the audience that they are still following the same character. I'd represent the protagonist going from age to another in a way similar to the way that it is done in the 'I Wasn't Expecting That' video by Jamie Lawson where an object blocks the camera and then when it is removed the change has taken place. I think this is really effective as it allows the video to flow properly and the changes do no interrupt the narrative in any way.