Research on Different Audience Types

Demographics relate to the statistical data of a population and takes into account average age, income, education, sub-cultures, sexuality, geographic location. Each demographic group is represented in the table below:

It is important to understand demographics because it helps an institution aim their products at a target market more accurately because they know exactly which demographic group they are trying to sell to so they will include things in the product that they know that group will like and want to consume.

A - Upper Middle Class
People of this social demographic are likely to listen to a classical genre of music from composers such as Beethoven, Tchaikovsky and Mozart. They may also listen to opera singers such as Pavarotti and Andrea Bocelli. Songs from this genre of music rarely have music videos to go with them  which could be because they do not have a meaning or narrative and the reason people listen to this music is more to appreciate the musical skill that these musicians have and this music is also good for portraying emotions rather than an actual story. Another reason is that the occupation that you would link
to this genre of music to entrepreneurs who are self-made therefore you would assume that they are very busy people and do not have the time to sit and watch music videos.

B - Middle Class
I think this social group are likely to listen to classical/jazz music from an artist such as Frank Sinatra.
This is because his style of music is sophisticated, mature and classy, both of which are characteristics you would expect of a middle class citizen.
Another reason I made a connection between this social class and this genre of music is because it is easy to imagine upper class people going to one of Frank Sinatra's concerts because they would have been held at grand venues rather than the huge stadiums where pop concerts are held and those who attend would be surrounded by like-minded people and people whom are equally as successful as each other.
Frank Sinatra was an exceptional musician and was a very influential figure therefore he would be well-respected by this audience. The occupation that is linked closest to this demographic would be people who have set up in business as they have a managerial role within the work place, Frank Sinatra set up his own record label, 'Reprise records', another reason why this demographic would choose to consume his music - they feel that they can relate to him in some way (links to Dyer's Star Theory).

C1 - Lower Middle Class

In my opinion, people of this social demographic might listen to rock music such as The Rolling Stones and The Beatles. The reason for this is because that you would expect these bands to have been at the peak of their popularity when people in this demographic were growing up. Another reason I think that lower middle class people would listen to this genre of music is because the bands will perform at big venues surrounded by people have gone with the intention to have a good time with friends in comparison to concerts for opera music where it would be taken much more seriously. Prices for tickets wouldn't have been cheap they would definitely cost as much as they would for the classical genre that is associated with the upper class demographic, however this social group still have enough disposable income from their job to be able to afford to go to these concerts. 

C2 - Skilled Working Class

I think 'Skilled Working Class' people would listen to RnB music because of artists like Beyonce, Whitney Houston and Mary J. Blige who are desirable and inspiring women who this demographic of people would look up to and be inspired by. I would say that these artists are seen as 'real women' and therefore sing about topics who 'normal people' can relate to making them successful. This demographic also consume this type of music because it is popular in the charts and so it is played regularly on the radio so they will hear it in day-to-day life such as driving to work because these people still work hard and so may not have time to sit and watch the music videos even though they are available on YouTube however this is for the younger audience they also apply to such as teenagers and also helps them to get into the charts because streams off the internet now count towards the charts. 

D - Working Class

Pop music is the genre that would be most appealing to this demographic because it is popular chart music because it is easily consumable on many media platforms such as YouTube, Spotify and TV as programmes like The X Factor and Britain's Got Talent often have guests on and they are usually, if not, artists from this genre. This demographic will include young people because they are likely to have part time jobs in, high-street shops, restaurants, cafe's which is classed as unskilled, manual work and stereotypically this age-group consume music by girl-bands such as Little Mix, boy-bands such as One Direction and 5 Seconds of Summer and artists such as Justin Bieber and Taylor Swift. These artists appeal to this demographic and teenagers by singing about things that they can relate such as young love, heartbreak and parties and their music videos include bright colours, performance but not so much narrative as this might not be appreciated by a younger audience.

E - Casual/Lower Skilled Workers

Similar to the demographic above (D), this social class also applies to younger people who only have a part-time job and I think the genre of music that they would listen to is music from the rap genre from artists such as Jay-Z, Kanye West, and Kendrick Lamar. The reason for this is because stereotypically people would say that lower-class people are 'chavs' who live on council estates and the main theme of songs is growing up in rough parts of america where crime is a part of everyday life and so in a way their target audience might be able to relate to what they are rapping about and being relate to the music is a main reason as to what influences peoples choices of the music they want to consume.
This demographic also applies to pensioners however I thin k they are likely to listen to artists from the jazz/swing genre as this is the music that would have been popular when they were young and they may not be as up to date with the more current artists or genres of music.