Conventions of Form and Genre

In terms of film trailers, the form of them remain the same and conventions of form include things such as the film title, short clips of the beginning, middle and end of the film to allow the audience to gain a small understanding of the narrative of the film, they will introduce the main protagonists of the film, the logo of the film producer (e.g Universal, Disney, Warner Bros.). Music is always a key convention of a film trailer, they are usually between 2-3 minutes long, the released date of the film is, more often than not, shown at the end, and the age certification is included somewhere in the trailer so that an audience whether or not it is appropriate for them or not.
Genre, however, is ever-changing and depends on the film. Types of genre include action, crime, horror, musical, western, romance and the conventions within each of the genres is different as well. For example all movie trailers will include the conventions of form mentioned above however the conventions of genre will change depending on the genre of the film. The genre conventions of a horror film include music which builds tension where appropriate, disruption of normality, an isolated, dark location which suggests that somewhere is haunted or that something bad is going to happen and dramatic camera angles and fast editing which helps to build tension alongside the music.
In contrast, the genre conventions of a rom-com include a normal setting such as a neighborhood, school or work place for example, a preview of the 'most-famous' actors that are in the film, the main protagonists - the damsel in distress and the hero who always end up together at the end of the film.

The same applies to music videos - the form of a music remains the same and there are conventions which will be the same no matter what genre of music the video is for however the there are many different genres and each one has different conventions that they will bring to a music video.
The song I have chosen to use for my music video is by Tom Odell who is most linked with the hybrid genre indie-pop. The conventions of a music video for this genre of music are low budget location/setting as the producers want the main focus to be on the artist/band which leads well onto the next convention, they usually have a performance element to them, although they usually show the band doing a live performance (or making it look that way) it has recently become more common for music videos in the indie genre to have a narrative which includes a protagonist and antagonist and disruption which is resolved in the end, the narrative usually links in well with the lyrics of the song and this enables the audience to have a better understanding of the lyrics of the song.