The Effect of Fonts on Album Covers

The font that is an important convention of a digipak whether it is a bold font that has been used or they have chosen a more subtle one.

On this album cover for Beyonce's self-titled album 'Beyonce' the text is the primary focus of the album cover. This works as an effective album cover for an artist that is as famous as Beyonce because her name is well-known globally so people only need to hear her name to know who she is. After conducting research and a detailed analysis on existing digipak's, I recognise that this album cover is very unconventional however it is still successful because of how famous and well-known Beyonce is therefore an image of the artist which is usually used to help the audience recognise whose album it is, is not needed for this album. the way in which Beyonce released this album also caused uproar on social media because announced it through a single tweet which came as a complete surprise to those fans who had been wondering when her next album would be released. The fact that so many people were talking about it acted as free promotion in a way and this also contributed to how well known this album has become.
The font on this album cover is bold and simple and follows a minimalistic style. the black background allows the writing to stand bold and prominent so that it is eye-catching to the audience and the light pink colour that the text is in stereotypically connotes femininity which is a topic that Beyonce empowers and promotes to her audience and fans.

In contrast to album covers like this one, some also have no text on their front cover like the album below from the band Alt-J. on this album the band and album name are placed along the spine of the album and so, from a sales point of view, the fact that there is no text on the front cover may not be so much of a disadvantage to them depending on the way in which the CD's are stacked and presented in stores.
The cover of this album is more of a piece of artwork which is likely to be more appreciated by the audience of music from an indie genre compared to those who listen to pop music. In artwork, the message is often much deeper than it first appears and the same applies to the lyrics and meaning behind indie music - the audience are much more willing to seek out the deeper meaning whereas in pop music the message is much more obvious. As a result of the lack of information on the album cover this means that more promotion could be needed in order to make the album successful as possible, this could also help promote the band at the same time which would expand their audience as they are currently an indie-rock band and so they only have a niche audience because they are signed to an independent record label, Infectious Records.